Making a marketing plan doesn't have to be difficult, but
you do need inspiration. In many cases, it comes down to the fact that you have
to be very creative to make your product a success. That is also what marketing
is all about, bringing your product to the attention of your potential
customers or target group.
Do research
The most important thing in making a good marketing plan is
doing research. In many cases, you will get nowhere without research. First,
find out whether there is a demand for your product, and if so, which target
group is interested in your product? Next, ask yourself what need your product
fulfills and why your product is more attractive than the competition. To be
able to answer this, you will have to do good research into your competitors,
among other things. For example, how do they approach their target group, and
which strategy do they apply? Perhaps Statistica can help you if you are
looking for statistical data or that of competitors.
The Swot Analysis should not be missing when conducting
research. This is an analysis in which you compare the Strengths and Weaknesses
of your company with that of the Opportunities and Threats to choose a strategy
ultimately. First, you start internally by writing down all the strengths and
weaknesses of your company. Then you continue with the external points and look
at the opportunities and threats outside your company. This yields useful
information you can use later to determine the right strategy.
Determine strategy
After you have done the research, you will have to convert
this result into a strategy. You now know what your target group is, but how
are you going to approach it? Is it smart to work with discount promotions, or
should the product be exclusive and exude quality? It may be interesting to
start using Social Media. You can approach your customers very directly via
many well-known platforms. This way, you can build a certain bond with your
customer base.
In order to determine a good strategy, it is useful to use
the marketing mix. It consists of Product, Price, Place, and Promotion. If you
work out these points one by one, you will get a much better overview and
eventually be able to make a good action plan.
When determining the right strategy, you will also have to
ask yourself your goals. For example, if you start a business next to your job,
you may want to start a little more slowly than if you were a full-time
entrepreneur. This could make a difference in the degree of marketing. Such
differences can be found in how quickly you want to draw attention to your
product. So do you start big and want a flashy start, or do you take it easy?
Create action plan
When you have put everything in order and chosen a strategy,
it is important to take action. First, make a plan, and certainly not
unimportantly, a budget. (You can use this later when making new plans and
strategies). Also, go here to contact external parties that you need to
implement your strategy. In addition, the preparation of personnel may be an
issue. Make sure you can get started immediately after making this action plan!
If you want to have business plan writing
services, visit mbplans.com.
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