WHAT IS DESIGN IN GRAPHIC DESIGN?

According to the Le Robert dictionary, design is industrial aesthetics applied to the search for new forms adapted to their function. Design is divided into several categories, such as an object or digital design, but here we will focus on graphic design, which is often simplified to the term "graphics." Graphic design is particularly interesting in communication and marketing because it will allow a company to stand out visually and significantly improve the user experience of its customers. Through graphics, a company can indeed seek to create a visual identity and carry out impactful advertising campaigns. These areas have become essential in today's business world.

Graphic designers, or designers, are the professionals who practice the profession of graphic design. They have received training in the arts and design techniques. As a result, they have many skills in creating graphic elements, particularly using software such as Photoshop, Illustrator or InDesign.

Graphic design, what is it?

Graphic design, is a discipline that involves creating, choosing and using graphic elements (image, drawing, typographic character, etc.) to develop a communication medium. It is a way of representing something, conceptualizing a project, promoting, informing or instructing. Graphic design is also known as communication, business, graphic, or visual communication.

The two forms of graphic design are print graphics and web graphics. Print graphics designates the physical and material form that graphics can take; in other words, communication media intended to be printed. From the definition of your logo and your graphic charter, graphic designers can redesign and revise the formatting of your visual communication with graphic elements (videos, images, drawings, etc.). Web graphics is the virtual form of graphic design, that is to say, what concerns all digital communication, in particular through the creation of pages and websites. Print graphics and web graphics often go hand in hand. A company will have the same visual identity on its website and print campaigns. Designers should maintain a consistent look across both for a better user experience.

Exercised by graphics design firm, the job of graphic design can concern all scales (advertising campaigns for a local event such as a sports race or the launch of a new smartphone on a worldwide scale, for example) and all kinds of uses. : branding, prints, packaging, album covers, greeting cards, T-shirts and other clothing, flyers, sales brochures, and posters). We are confronted with it daily, many times, and in many spaces for promoting products by advertising.

 

What are the strengths of graphic design?

• It is a graphic design that can allow a company to stand out visually, whether for the design of a newsletter, a website, packaging, a poster, a post on social networks or an advertising brochure. Graphic design, particularly communication design, makes it possible to effectively communicate messages, product information or values ​​and must promote the memorization of the brand.
• Graphic design also makes it possible to create a good first impression because the visual aspect of a product or service marks the consumer first. Indeed, communication media are the first instruments of customer relations, representing the first written and visual link between a company and a customer.
• Graphic design also makes it possible to differentiate oneself in market competition. In the digital age, competition between companies takes place at all scales, and it is essential to differentiate oneself to avoid being overtaken. For this, the design and development of a quality visual are fundamental for the graphic designer.
• Graphic design reinforces a company's strategy because it helps appeal to current customers and attracts new prospects and users. It brings credibility, style and personality to a business. It also expresses its values ​​and positioning directly.

Finally, graphic design aims to create the identity card of a brand or a project thanks to a good logo and an ideal visual identity. These two elements will make it possible to promote and identify a company to its potential and current customers.

What are good practices in graphic design?

• Use the right typography: Like colors, the type of font chosen will influence the brand's tone. For example, fonts with serifs (also called "serifs") will be seen as more formal and serious than sans serifs (or "sans serifs") fonts seen as younger and more modern. Using the wrong font can give a different impression.
• Create a graphic charter: the graphic charter clearly defines graphic rules for a company. This is very important to maintain consistency in a communication strategy. The purpose of the graphic charter is to explain how to use the colors, typographies and variants of a company's logo according to the communication that must be made.

 

Why choose to trust Mavenup Creatives for your graphic design projects?

Those who practice the profession of graphic design, artistic directors or designers have the knowledge, techniques and professional tools adapted to design logos, visual identities or other communication tools that stand out. Having often completed art training, they also know how to choose appropriately the different colors, typographies or images that will be the most appropriate to properly convey the information and messages desired by a company.

The creative department of our graphic design agency Mavenup Creatives, is made up of artistic directors, graphic designers and web designers who can answer all your graphic problems: logo creation, website design, product packaging creation and all your media. Communication, whether digital or print media. Our experts have extensive experience in various sectors. Whatever your business, Mavenup Creatives' graphic and web designers can create the right solution for your visual identity and communication strategy.