Open a nail salon; who hasn't thought about it? People often say, "I'm opening a salon because there's too much money." And it is not for nothing. There is frequent news that the beauty market does not stop growing. It is estimated that there are almost 600 thousand nail salons in the USA. It is difficult to specify this number since many are still informal. The good census says that if you have so many, it's because it gives you money, easy and a lot! But is it that simple?
Nail salons, aesthetic
clinics, spas, nail salons... all these options are good deals and are in
demand in most places; after all, who doesn't want to look good? However,
suppose you want to get into this business. In that case, you should consider a
few things, especially if you are not a working professional, that is, if you
are not a hairdresser, manicurist etc.
Before anything else,
evaluate if this is what you want because, like any company, it takes a lot of
work! Decided? That's right? So, let's go!
The first thing is to
make a nail salon business plan; at this stage, we can study the competitors,
points, prices, teams, payment methods and regularization. Finally, a basic
plan of what will be needed. I say basic because nowadays the world changes
very fast. From the plan, we go to the other steps already planned. (insert a
link to separate)
Looking for a point is
very important and decisive. A commercial neighborhood generates movement
peaks, for example, at lunch. Saturday, in turn, can be a quieter day. It will
most likely be the opposite if you are looking for a more residential
neighborhood. Although, ideally, it has good visibility, "hidden"
salons or inside buildings require a lot of marketing investment.
Regularizing the
company and starting "right" is very important; this is the only way
to accept credit cards, open business bank accounts and, from an early age, a
separate company and personal accounts. At this stage, it is important to
define how the team will be registered; we recommend MEI or autonomous.
In the business plan,
the public must be defined, which will influence the choice of location and the
renovation to be carried out. The person responsible for the work must
understand the great need for sockets and water pipes. As spaces become
increasingly expensive, we must understand that every corner must be used,
preferably as a workstation.
When opening the
salon, it is very important to know which brands you will work with, according
to the public and with which services you will offer. It can be of great help
to have partner brands; they can help a lot in team training.
Speaking of teams,
this is the most difficult part, already renowned professionals can ask for
very high commissions, which makes your business unfeasible, ideally people who
believe in your project, at least one who has full skills, if he is competent
and wants to learn many courses do.
For more information,
you should visit business plan consultant.
With the team formed,
the company established, and a nice space, it's time for marketing. Flyers,
flyers, advertisements... it all helps, but nothing beats word of mouth. So,
call your friends and offer discounts for those they indicate.
Nowadays, social
networks help a lot in expanding this word of mouth, making promotions, post
photos of the work using and abusing Facebook. Remember, to treat your
customers wonderfully, as they can also use this tool to speak badly. If the
criticism is positive, learn from it.
After opening, always
take care of your controls, as well as your team and customers. The best way to
help you and not wear yourself out is to have a management system. Duly launch
the data; with them, you will have a complete view of your company!
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