Do you want to open a fruit juice bar? Good news, you will find in this article everything you need to know before you start.
Market research for a fruit juice bar
Before opening a fruit juice bar, you will need to conduct a market study to verify your project's commercial validity and define the best strategy to put in place for your juice bar.
In-depth research of industry trends, a detailed analysis of your competitors, and a careful study of your potential clientele should be part of the market research for a juice bar.
The French fruit juice bar market
Conjuncture
The French are big fruit juice consumers, and the annual per capita consumption has increased from 3-4 liters at the beginning of the twentieth century to 22 liters.
The French fruit juice market thus represents 1.5 billion liters, making France the second-largest market in Europe behind Germany. The French market is characterized by the importance of the Premium segment of pure juices: more than half of the volumes sold correspond to pure fruit juices and nectars (Nielsen volumes in CAM P1314 and UNIJUS).
Regarding distribution, supermarkets are clearly in the majority since fruit juices consumed outside the home represent only 11% of the total sales volume. The concept of fruit juice bars is to offer freshly squeezed fruit and vegetable juices in front of the consumer to guarantee the preservation of all the vitamins.
Fruit juice bars are inspired by concepts originally developed in Australia and the United States to fight against junk food and to offer healthy and natural options easily accessible without neglecting the pleasure.
Typology of the fruit juice bar market
The market for juice bars has a lot of franchises.
The French pioneers are none other than Elixir and Wanna Juice, present for almost six years in France. There is also Feel Juice, a brand whose objective is to offer fast and quality meals, and Zummo, an Irish chain ( Observatory of Franchise ).
Mobile juice bars are also presented as small compact stands that can be installed easily and quickly anywhere. This is what the brand's Juju's and Joli Jus offer in particular.
Future trends of the fruit juice bar market in France
We can note the emergence of cold-pressed juices, which means that the Juice is extracted slowly without ever heating it or exposing it to the air so that it retains all its vitamins, nutrients, and minerals. We use a hydraulic press, not a centrifuge or a mixer. This trend from the United States fits perfectly into the movement of organic and healthy products.
Some Aspects of Juice Bar Regulation
When one wishes to open a fruit juice bar, it is necessary to respect the same regulations as for any commercial catering establishment, i.e., selling drinks and food for immediate consumption.
Therefore, any fruit juice bar must have at least one person in its workforce who has undergone training in food hygiene. During the installation, it is also necessary to register with the Departmental Directorate in charge of Population Protection (DDCPP).
For safety and hygiene, a multitude of standards must be respected: health standards (regulation 852/2004 of April 29, 2004, on health security, order of December 21, 2009, on the conservation of perishable products), and safety standards for establishments open to the public (configuration of premises, electrical installations, cooking appliances, etc.).
We also note that since June 1, 2011, the sale of non-alcoholic beverages no longer requires a license: if you want to open a non-alcoholic fruit juice bar, you will not need to worry about obtaining a permit. For drinks. However, you will need a take-out license.
Finding a location for your fruit juice bar
After researching the juice bar market, you need to find a local.
The choice of location will be decisive for the success of your juice bar. Take care to opt for an accessible and visible site on a busy axis. It is recommended to set your sights on a room near your target clientele: not far from a fitness center or a university campus, for example.
You also have the possibility of taking over an existing fruit juice bar: which will allow you to benefit from an already equipped room and a current clientele.
Choosing the legal structure of your juice bar
The next step to opening a juice bar is choosing a legal status for your business.
Choosing the legal status of your juice bar is an important step that will influence many aspects of your business, including the corporate tax regime, your liability for debts of the company, and your colonial rule as a manager.
To make your choice under the best conditions, take the time to find out about the different legal statuses available to you by consulting our guide.
The resources and labor required to launch a fruit juice bar
Once you have found your location and decided on the legal structure of your juice bar, then comes the time to look at the human and material needs necessary for the proper functioning of your business.
First, you will have to take care of the layout and decoration of your premises by the regulations in force. You will also need to invest in furniture and industrial kitchen equipment: dishes, juicers, blenders, juicers, refrigerated bins, cup dispensers, etc.
The second stage is to hire workers, which is crucial. Indeed, the sense of hospitality of your servers can make all the difference compared to your competitors.
Finally, setting up a fruit juice bar also requires taking out insurance and possibly hiring an accountant to manage your cash flow.
The marketing plan for a juice bar
An effective marketing plan is essential to make your juice bar known and retain your customers.
Several options are available to you here, and you can see in particular:
- Opt for street marketing operations: distribution of flyers, juice tastings
- Betting on an online strategy: promoting your bar and your website via advertising, natural referencing, social networks, and online review sites
- Communicate in traditional media: local radio stations, regional newspapers, etc.
- Set up promotions to attract and retain your customers: happy hour, loyalty card, etc.
The possibilities are numerous; it is up to you to think about the most appropriate means of making yourself known and quantify the cost of implementing the actions.
A juice bar business plan
Another essential step in your project: is writing the business plan for your fruit juice bar.
The business plan is a document comprising a written part to present the project and its assets and a quantified part highlighting its potential for profitability and its need for financing.
This detailed document will allow you to ensure that the project is financially viable and will be essential to you when seeking funding.
You can use online business plan software if you're new to writing business plans and aren't sure how to do it.
Using specialized software has several advantages:
- You are guided in writing by detailed instructions and examples for each part of the plan
- You can draw inspiration from business plan templates already written
- You easily make your financial forecast by letting the software take care of the accounting aspects for you
- You get a professional document, formatted and ready to be sent to your banker
Finding funding to open a fruit juice bar
Now that the business plan for your juice bar has been written, all you have to do is seek financing.
On average, the initial investment to create a fruit juice bar in France is between 20,000 euros and 50,000 euros ( Franchise Magazine ).
To raise such a sum, different financing options are available to you. You will need a personal contribution, and you can complete the sum by contacting banks or private investors. You can also use crowdfunding or try to get business start-up assistance.
You can find more information on the different means at your disposal in our guide to financing the creation of a business.
Well, that's all for this time. We hope this article has given you a better understanding of opening a juice bar. If you have any questions, feel free to ask them in the comments.
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