1. Photography, a market in full reconfiguration.
Recent technological developments have facilitated the democratization of photography. Indeed, developing increasingly sophisticated digital equipment has led to new demands. Likewise, the appearance of new media and influencers has contributed to the evolution of the photography sector.
2. Photography is an art that attracts many enthusiasts.
More than half a million photographers worldwide, including more than 37,000 professionals in France. A photographer earns an average of 30,000 euros per year. Overall, the market is around 12 billion euros in turnover. France holds a 15% share of the world photography market. Finally, you should know that more than half (62%) of professional photographers started the profession before they were 30.
3. The auto-entrepreneur status has allowed many people to start as photographers.
The number of photographers working under the level of auto-entrepreneur has indeed increased considerably in recent years. However, you should know that today, one in two photographers works as self-employed.
4. Are you passionate about photography and want to start as a photographer (in an agency or freelancer)?
It all starts with writing a solid business plan. This work will allow you to ensure the sustainability of your activity and solidify your strategy and even obtain a loan from a bank. How to succeed? We will tell you everything.
SPECIFY YOUR PHOTOGRAPHY PROJECT IN YOUR BUSINESS PLAN
5. The growing dominance of social networks. There is a growing correlation between the popularity of photographs and social networks. More than 50% of users publish content, particularly pictures, on various platforms, and more than 70% share it regularly. Landscape, animal, and nature photos are the most liked and shared. Family and group of friend images come second, and selfies are third. Any photographer who wishes to enter the professional sector must know these trends and integrate them into his offer to gain visibility on social networks (and, therefore, indirectly, increase the turnover of his activity as a freelance photographer ).
6. Offer services in event photography.
Wedding, birth, baptism: most people want to immortalize the most significant life events by taking photos. The demands tend to increase with the revolution of social networks. Indeed, Internet users increasingly want to share the highlights of their lives with their loved ones through social networks. Corporate
7. Photography is the most profitable.
Despite the emergence of new market segments, corporate communication still occupies a golden place in the photography sector. Portraits of managers, conferences, team building photography, and annual activity reports: these services are part of the demands that have grown strongly in recent years. A market segment in which to develop?
8. Publish a portfolio online.
As a photographer works above all on the visual identity, it is important to show that yours is irreproachable. Indeed, customers and bankers will want to consult your latest achievements to appreciate your work. This is why it is essential to have an online portfolio. You can create a site where you will publish your best photos or opt for a personalized porFurthermore, furthermore. Moreover, a tool in your image. To persuade investors, it is essential to highlight your photographs in your business plan.
PROVE THAT YOUR PHOTOGRAPHY PROJECT WILL ALLOW YOU TO LIVE COMFORTABLY
9. List the initiatives you will put in place to acquire customers.
For example, visual identity occupies a prominent place in photography. Therefore, you must benefit from excellent visibility during all the events you participate in. In addition, networking is also a key factor in being known. Thus, the communication and marketing budget should be important in your projected income statement (at least 10% of turnover).
10. Determine pricing that will allow you to be profitable.
To prove that your project is viable, you must present a break-even analysis in your photographer's business plan. This will depend particularly on the price of your services, which you will have to set in your financial forecast. To do this, as with every service delivery business plan, observe the prices charged by the competition and estimate the cost price of a service. To set a fair price, you must consider all your current expenses. Adopt a conservative approach and estimate your various payments on the rise.
11. Stand out by offering selfie terminals.
More and more wedding photographers and event agencies are diversifying their services using connected automatic shooting devices. Indeed, the craze for social photography has multiplied the requests for renting and selling selfie boxes over the past two years. You can include this kind of start-up investment in your provisional financing plan.
12. Your cash balance should show that you can easily pay a salary.
Therefore, you must include your salary in your projected cash budget disbursements. You must also ensure that the turnover generated (and any other receipts) allow you to maintain a positive cash balance throughout the next few years (generally, a financial forecast is spread over three years ).
SUCCEED IN YOUR BUSINESS PLAN EASILY AND QUICKLY, THANKS TO A BUSINESS PLAN TEMPLATE FOR PHOTOGRAPHERS!
13. A professional and already complete business plan.
We offer you a fully written business plan template for photographers, ready to be completed. It contains all the information and the essential elements of a solid and complete business plan: data on the photography market, the marketing strategy of a photographer, the SWOT analysis, the analysis of the competition, or even the Business Model Canvas.
14. You are guaranteed not to forget anything.
Everything is already there, and everything is already written in this 35-page document. You must modify the texts and images so that the business plan fits perfectly with your project. For example, you will have to change the name of the competitors and add some local data about your business project. Everything else is directly reusable. Reduce your writing time by five and benefit from our team's long work hours, thanks to our business plan templates.
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