No state diploma is required, potentially very small investments. If opening a spa does not imply a priori any prerequisites, what does creating a care and well-being center require? Simply a good business plan!
Acronym for "Sana per aquam," the spa offers its creator a zen and cocooning working environment and offers its customers all the means to achieve nirvana and health through water. In a context of omnipresent stress, where the daily creed boils down to going ever faster, taking a break during which luxury, calm, and voluptuousness reign supreme is very tempting.
The spa market has been on a perpetual upsurge for the past ten years. With more than 7% growth and a turnover of nearly 1.5 billion euros distributed among 8,000 companies ( CNAIB ), the spa market is doing wonderfully, to the delight of customers... and entrepreneurs!
If these figures boost the hopes of the most ambitious business creators, we must not forget to consider its obvious result: you are not alone in the spa sector. So how do you ensure long-term success? Based on a concrete spa business plan, but also by making a difference to last over time.
A relevant market study for a solid business plan illustrating your concept, The Business Plan Shop guides you in all the preliminary steps to opening a spa.
The spa market in France: a rapidly changing typical clientele for increasing figures
25% of French women regularly go to a spa. You have noticed - and will draw the appropriate conclusions - it is indeed the statistics concerning the female population that we are talking about here. But let's leave that information aside to focus on the number itself.
A quarter of women have already integrated spa treatments into their lifestyle, which is huge. And even more importantly, the proportion of the population that remains to be convinced leaves your dreams of conquering the world of well-being intact.
At this stage, a first question arises: are you planning to conquer an already convinced clientele, or are you betting on arguments intended to entice the most reluctant? This aspect of your spa business plan will guide your communication strategy, do not neglect it.
In times of crisis, this is a relatively large number, especially when compared to the cost of a movie or a jog in the Bois de Boulogne, activities that are both restful and reviving, such as the spa.
So, ask yourself this: are you ready? Are you positioning yourself on average prices, or will you make the difference by targeting a less well-off clientele with low prices? Some, on the contrary, will bet on luxury with services that are all the more expensive.
For our final consideration, let's go back to the typical spa clientele profile: 35-year-old women ( CNEP ). Again, the advent of the metrosexual directly impacts this statistic; for proof, the frequentation of spas by men follows an increase of 30% ( Nouvelles Esthétiques ).
Similarly, retired baby boomers reportedly spend more and more of their free time taking care of themselves.
Men and seniors alike, these slopes open up your field of possibilities a little more, to be fair!
If potentially one in four French people is your future loyal customer, you are not alone in the spa market. So how do you attract the maximum number of men and women seeking well-being? Get your place in the competition!
The challenge of market research: challenge the competition based on a meticulous spa business plan
Competition in the spa industry is tough and growing.
The study of the spa market makes it possible to glimpse the different plans that can be expected in terms of implementation. The possibilities are endless in a hotel or a thalassotherapy center, gym or a hair salon, or independently.
One thing is certain: spas multiply at high speed, and only the most qualitative and efficient ones survive. To claim success, you must consider the high and growing competition figures. To conclude, the golden rule of any entrepreneur: your business plan must bring out your concept, which will differentiate you in a prolific market.
Which topic should you concentrate on? What distinctive strategy to adopt? It's up to you to choose from a multitude of options.
Step by step, create a renowned spa.
The business plan is the key to the success of your spa.
The numbers have made you dizzy and have new ideas and problems to solve; it's time to put all these elements on paper to build a spa project that will ensure a comfortable retirement.
The difficult exercise of the spa business plan enters the scene: a basic guide for your first years of practice and a weapon to convince cautious investors. The business plan is undoubtedly the step not to be forgotten before opening a spa.
List the issues specific to your spa business plan.
Your spa market study has highlighted the main problems of the trade and the many possibilities available to you for each aspect of the creation of your spa. Start by listing these issues to highlight the solutions you are considering in the body of your spa business plan.
- Acquired customers or unconvinced profiles, who are you targeting? Depending on the answer, you will create a traditional or innovative spa and undertake an appropriate communication strategy.
- Luxury or inexpensive establishment, how do you position yourself in terms of price? This problem will impact your investments and find its main illustration in your financial plan.
- 100% masculine spa, range of organic products, unique treatments, gastronomic offer, by-products, communication 2.0. What elements do you rely on to make the difference and stand out from the crowd in an ultra-competitive market? Imagination is your only limit!
Easily create your business plan.
The business plan requires a certain formalism. It must contain a presentation of your project and its assets and a financial forecast - over 3 or 5 years - highlighting the need for initial financing and the potential for profitability.
To avoid spending days writing your business plan and taking the risk of making mistakes in making the financial forecast, you can use business plan software like the one we offer.
Our software allows you to save time in drafting, be guided in realizing the financial forecast (the software takes care of the calculations for you), draw inspiration from our drafted business plan models, and obtain a formatted document ready to be sent to your banker.
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