How to make a good business plan for your pizzeria

 


Flour, a pinch of salt, a little yeast, a layer of tomato sauce, and a good dose of cheese: pizza is a dish that is as simple as it is irresistible!

It is available in countless variants, from the most modest to the most luxurious and basic to the finest.

Like this essential dish, a pizzeria project can take several forms: classic restaurant, pizza truck or food truck, take-out pizzeria, fast food, or haute cuisine.

Whatever your project, you will have to go through the business plan stage to be able to make it happen. This article explains how to open a pizzeria by taking advantage of this very practical tool.

Let's start by looking at the market.

France: the second pizza country

And yes, it seems surprising, but in terms of pizza consumption, France comes second in the world, behind the United States and ahead of Italy. This is what a study by the Cabinet Gira Conseil reveals to us. : 95 pizzas are swallowed every second in France, i.e., 881 million pizzas per year.

The market size is, therefore, quite impressive: it is estimated at 5 billion euros, divided between more than 21,000 points of sale, including 14,000 establishments specializing in the sale of pizzas (pizzerias, but also pizza trucks and chains restoration).

This certainly means that the competition is very tough but also that the French are very fond of pizzas and therefore that the potential is enormous!

A sector is running out of steam hence the importance of having a solid business plan to open a pizzeria that works!

If it brilliantly demonstrates the passion of French for pizza, the study by the Gira Conseil firm gives us some rather worrying figures.

It tells us that the sector's turnover fell by 2%, whereas it had been rising steadily since 1995, and that it had resisted the 2008 crisis remarkably well.

The competition can explain a slowdown that fast food brings to traditional establishments and, above all, the tremendous success of supermarket pizzas.

The reason for this craze for pizzas from the fresh and frozen departments? Between 4 and 5 euros, their price is 2 to 3 times cheaper than restaurant pizzas.

The price of a pizza varies greatly from region to region. In 2013, a pizza cost 10.20 euros, peaking at 12.70 euros in Paris and Bordeaux, while the cheapest pizzas sold for just over 7 euros in Dieppe and Haguenau. 

What should you take away from all these numbers? First, if you want to open a pizzeria, you will have to be original to seduce your future customers.

The pizza must reinvent itself; some have already successfully tested innovative ideas: sale by weight or by the slice, "tailor-made" or top-of-the-range pizzas...

It's up to you to find the idea that will allow you to establish an excellent business plan for your pizzeria!

For entrepreneurs, a business plan is a must-have tool.

To make the pizzeria of your dreams a reality, you must pass the business plan box or business plan in French.

Do not panic: behind this anglicism that may seem brutal to those who have no knowledge of the business world or have never created a business before hides a remarkably effective tool to advance your project.

Your pizzeria's business plan is your roadmap.

It is a document in which you detail your project, its business objectives, and the steps to take to make your pizzeria a success.

The business plan will allow you to refine your project, highlight its strengths, quantify your financing needs, and estimate the profitability of your future business.

Bankers and other investors will use this information to decide whether or not to offer you the funds you require to complete your project firm off the ground.

Therefore, having a good business plan is essential to show your seriousness and credibility.

Writing a business plan for your pizzeria will also force you to do market research and analyze the supply in your city, department, or region and the strengths and weaknesses of your competitors.

Depending on the formula you want to offer, classic restaurant, truck, delivery or take-out pizzas, and where you live, you will therefore have to adjust your prices and, from there, establish a cash flow plan that you will integrate into your business plan.

Are you lost? Our business plan software comes to your rescue!

If writing the business plan for your pizza truck or the business plan for your take-out pizzeria seems too complicated, you've come to the right place!

Our business plan software makes it much easier for you. We have specially designed it for business creators who have never written a business plan.

It will guide you through the entire procedure. For example, writing your business plan step by step, preventing you from becoming lost in figures and words.

It will easily obtain a cash flow forecast and a high-quality business plan: you will get a clear, well-presented, and professional document that you will be proud to show to your partners and investors.


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