How do I best stage my
hairdressing salon, thus creating an oasis of well-being for my customers and
generally: How do I find my unique selling point that sets my hairdressing
salon apart from others? Read the ten ultimate setup tips for questions like
these here!
>> If you are interested in
starting a hair salon business, you must need a barbershop business plan.
Pay attention to a coherent color concept!
You surely have a favorite color.
Most people do. However, it would help if you did not necessarily make the
color design of your hairdressing salon dependent on this. Perhaps you are now
thinking: "Well, that's clear, every child knows that." But don't be
mistaken. We humans often let ourselves be guided - even if unconsciously - by
our feelings and do not even notice it. If the color of the wall is right,
however, there should be sobriety:
A light, unobtrusive basic color
such as light gray, cream, or beige has a pleasantly inviting effect and
connects the individual parts of the salon.
The basic white color for the
wall design, on the other hand, has the advantage that you can send accents,
e.g., If you keep three walls in pure white and highlight the fourth wall in a
powerfully eye-catching color.
Of course, you can also keep the
entire wall design colored. Colors such as beige, earth brown, delicate green,
gray-blue, for example, have a very relaxing effect. But be careful: the more
color, the more limited your options are for the rest of the decoration and the
hairdressing equipment as a whole.
Look at your furniture materials and decorative
elements as a whole!
Closely linked to the color
concept, the question arises as to which materials you would like to design
your salon. The top priority is not to throw different materials together. That
quickly looks messy, unstructured, and overloaded. Here, too, you need to be
clear about the effect you want to achieve:
A hairdressing salon made of wood
with wooden floors and wooden furniture looks warm and natural and provides a
feeling of security. Depending on the wood and how it's used in combination
with the wall color, the resulting furnishing style can be very different:
Dark woods such as walnut or
wenge often have a very calming, almost meditative effect.
Pine or alder of medium
brightness and color saturation can be very relaxing and casual and have a
slightly more modern touch.
Light wood such as maple or
birch, on the other hand, is well suited to strong, high-contrast wall color
and emphasizes - especially in combination with additional gray tones - the
modern, cool, and stylish look of a room.
A device made of natural stone or
leather usually looks very classy, exclusive, and unique.
Even plastic surfaces are
possible but should not dominate the entire interior style. In addition,
particular attention should be paid to quality. Otherwise, the salon will
quickly look "cheap".
As a further
Decorative elements for your hair
salon equipment also materials offer, especially in the seat and waiting area
or in the children's corner, to create a cozy atmosphere.
Mirror, mirror on the wall - enlarge your salon!
That's very clear: a hairdressing
salon should have enough mirrors. But this doesn't just mean the mirrors in the
work area at the hairdressing stations. In the cloakroom and waiting area, for
example, there is a high full-length mirror so that your customers can look at
each other completely before leaving your salon. And finally, mirrors also have
a very practical property: They help with optical illusion and make a room
appear larger, more spacious, and "brighter". Here, too, the overall
concept is important. The closet mirror should embody the same style as the
rest of your hair salon interior elements.
If you decide on a whole mirror
wall, this should also be installed on the "right" side of the wall
so that a visually positive result is created, but your customers do not feel
that they are being observed from all sides.
Pamper the ears of your customers too!
In marketing, it has long been
known that purchasing decisions are by no means made rationally. Therefore
there are targeted sales promotion measures. One of these measures is to rely
on acoustic stimuli and put the target group in a mood that is correspondingly
happy to buy. Use this knowledge and ask yourself how you can give your
customers a great and relaxing experience in your salon on the acoustic level.
Subtle lounge music, the gentle splashing of an indoor fountain, soft nature
noises - all of this can be appropriate but should not be used excessively and
suit your target group.
Avoid "bells and whistles" in the work
area!
Set up your work area as
purposefully as possible. You have to get from A to B undisturbed, you need to
be able to dispose of used towels and rubbish quickly and safely, and you have
to guarantee your customers a feeling of calm and relaxation even in hectic
rush hours.
Find your secret weapon - the personal touch!
Always be aware that your
customers don't come to your salon just because of your good work. There is
always the so-called "relationship level". The more individual your
customers perceive you as a person, the more pronounced this level is, and the
more likely your customers are willing to pay more money, recommend you, etc.
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