Anyone, including companies, can
find a place on Youtube to take advantage of the incredible visibility offered
by this medium...
Provided you know specific
techniques essential for more attractive videos, better referenced and
therefore more seen by Internet users.
Import your videos in private mode
There are always several
optimizations to be done on a Youtube video (see below), and no one should see
your video until everything is perfectly fine-tuned.
So be sure to always put your
videos online in private mode first. You can then play them in public so that
they are visible to all. SEO
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Take care of the video title
The title of a Youtube video is
an essential point for its SEO, but you should not make it a series of keywords
without a tailor ahead.
Of course, it's essential to
include the main keywords you're targeting, but first and foremost, make sure
your title is worded and complete enough so that people can understand the
topic of your video at a glance.
Write a good description
Google does not understand (or
poorly), but it is formidable to understand a text's meaning.
This is why the description of a
Youtube video is crucial to get a good SEO: write a good length text (ideally
300 or 400 words, as if it were a blog post) containing your main keywords
(which you have already used in the title).
A good tip for making a handy
description includes a "summary," especially if your video is of a
certain length and covers many different topics.
To do this, indicate the minutes
and seconds of the critical moments of the video (Youtube will automatically
make clickable links that will allow your viewers to access them in one click),
for example:
"1:30: Part 1
14:50: Part 2
Etc."
This will make your video more
accessible to users, but Google will better understand it since the video's
structure and topics will appear clearly in the text.
Make an attractive miniature
The thumbnail (or thumbnail) is
the small image that will illustrate your video, especially in Youtube search
results: it is, therefore, essential that it "makes you want" to
click on it.
Make sure you create a thumbnail
with the correct dimensions: 1280 x 720 pixels.
Then, make it attractive,
especially by including a nice image related to your subject. You can also have
text, for example, by copying the video's title or summarizing the issue in a
few words (using anesthetic and above all visible font, preferably bold and in
capital letters).
Think about cards, end screens, and annotations
Cards, annotations, and end
screens are handy tools for inserting call-to-action into your video.
Thanks to them, you can invite
your viewers to visit your website, subscribe to your Youtube channel, or watch
other videos that you have created...
It is essential to use them to
make your content more dynamic, interactive, and above all, more efficient in
terms of conversion.
Don't forget the tags
Tags are another vital
optimization element on Youtube, so tag your video with the main keywords and
phrases that you have already chosen and used in the previous steps.use tag in you video for example add
7) Create a beautiful banner for your channel
Your channel's visual aspect
should not be neglected: a victorious banner will have an easier time
convincing Internet users to watch your videos or to subscribe.
The next step is to examine your
channel's Analytics data to monitor its performance.
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videos.
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