It has become essential to
support your Internet users, your customers, throughout their decision-making
process. Offer them unfailing support to keep a sustainable business. One of
the solutions that you can exploit is the Frequently Asked Questions on your
website.
Creating this section has various
advantages. In addition to helping Internet users in their research, this will
allow you to reduce the time you spend answering questions that come up often.
When you are constructing a FAQ,
several solutions are available for you. On WordPress, it is possible to add an
extension provided for this purpose or to create the section "by hand".
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What is the point of creating an FAQ on your
WordPress site?
Frequently Asked Questions are a
great help for your customer service. Helping Internet users who wish to buy or
use your products or services when they encounter problems improves your
brand's perceptions, your image, and, therefore, your notoriety.
Also, thanks to this feature, you
provide a good experience for your customers. A satisfying experience that they
will remember. As a result, you also work on loyalty to your brand. Satisfied
customers will talk about it and will certainly recommend you.
However, creating this FAQ
section is very time-consuming. You will have to list the famous questions that
often arise and work on the answers to propose. Although it takes time, tell
yourself that it still takes less time than answering the same question
individually several times.
Proactively offer answers to
questions to avoid too many contacts from your customers. Let them find the
answers to their questions themselves.
Note that several types of FAQ
exist: static or dynamic. Static FAQs are a single web page that contains all
of the questions. A dynamic FAQ allows you to do keyword research and offers
appropriate answers according to the questions typed by Internet users.
Thus, an FAQ allows you to save
time, improve the user experience, and boost your conversions! Last advantage,
and not least, an FAQ allows you to improve your SEO since you will use
precise, long-tail queries.
In this article, we offer several solutions to
set up an FAQ.
Solution 1: Set up an extension to create your
FAQ
If you are a WordPress user, you
know that adding plugins is generally very easy. To add an extension of the "FAQ"
type, you can choose between several of them.
Which WordPress plugins to create an FAQ?
All of the features presented
below are free. However, some extensions offer premium features.
Spider FAQ: this
extension is one of the easiest to set up. It focuses on the most important
features and allows you to add buttons like "Like / Dislike" to see
if the response was helpful.
Ultimate FAQ: thanks
to this extension, you will create categories and labels for your FAQs. You can
also create a tab dedicated to WooCommerce product pages and have personalized
style options.
Accordion FAQ or Easy Accordion: thanks
to this extension, you can create an "accordion" FAQ. In other words,
you can create an FAQ that "unfolds" if people are looking for more
specific information. Therefore, he is not exposed to the whole of the answer
but can develop if he wishes more details.
WP Responsive FAQ: This
plugin gives you the ability to create individual FAQs (much the same way you
can create WordPress articles).
HTML5 Responsive FAQ: It
allows you to customize the color, font size, and a lot of other elements. You
can also customize the categories, the titles of your FAQs. The FAQ code is
short. It is therefore easily incorporated wherever you want on your site.
FAQ by 10Web: this
extension is a little different because it allows you to integrate a Call to
Action at the end of each question to know if the Internet user has used the
answer. Individuals can also leave comments on the FAQ.
YITH WooCommerce Questions and
Answers: This extension allows integrating FAQs on
specific product pages. Perfect for e-commerce sites! Individuals can also
leave their comments.
In conclusion, many WordPress
plugins exist to integrate them into an FAQ on your website. What's interesting
is choosing one that allows customers to leave their comments. Thus, some of
them will answer the questions by disseminating their feelings, their experience
with the product, which will save you time on your side in writing your
answers.
Solution 2: Integrate an FAQ section into your
WordPress site without a plugin
As we saw, there are many plugins
to create an FAQ on WordPress. However, it is also possible to create an FAQ "by
hand". Creating an FAQ this way will fit perfectly into your site since it
will use your WordPress theme. However, except if you know how to code, you
will not be able to integrate features such as the fact that your questions and
answers "unfold" like an accordion.
If you opt for this solution to
create your FAQ, you need to add pages by going to your WordPress dashboard.
Then it's up to you to add text as you would add content to an article or
another page.
If you want to visually improve
your FAQ, you can go to the editor and create personalized layouts by creating
columns—paintings, media, etc.
Stop spending your days answering
questions. Create an intelligent, personalized FAQ that allows Internet users
to proactively find answers to their questions! You save time, create content that
boosts your SEO, and improve the user experience!
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